On their own, search engine optimization (SEO) and social media are two great tools you can use to increase your brand visibility and drive traffic to your website. But put them together and they become a superpower.⁠

Swipe through these 4 hacks to learn how you can use social media to improve your position in search, your website traffic, and hopefully your conversions.⁠

When your website stands out above the rest, it’s a game changer. And search engine optimization (SEO) is the star of your website ranking.⁠

That’s why your small business or nonprofit can benefit from regular SEO audits: They keep your website healthy—revealing issues that may affect rank and providing opportunities to improve search visibility and user experience. ⁠

⁠Read more about what an SEO audit is, why they’re necessary and what you can learn from this kind of analysis at the link in bio.⁠

In April, the Yak Pak got into the spring cleaning spirit and gathered gently used handbags, scarves, hats, and jewelry for mothers in need just in time for Mother’s Day.⁠

Our client @mesirowfinancial is partnering with @metrofamchicago to provide a Mother’s Day Boutique to mothers on the city’s southwest side. This event will give mothers across Chicago the opportunity to shop for free accessories on Mother’s Day.⁠

⁠Thank you to Mesirow for sharing this great opportunity to spread a little joy to mothers this Sunday!⁠

Email marketing may be the OG of digital marketing, but it’s definitely still relevant in 2023. ⁠

⁠As of last year, the global number of email users sits at around 4.3 billion, over half the world’s population—and that number is projected to grow to 4.6 billion by 2025. For nonprofits, email marketing generated about 14% of all online revenue in 2022 and for every 1,000 fundraising emails sent they raised an average of $42.⁠

⁠If you need help jump-starting your email marketing strategy this summer, the Yak Pak has your back. Contact us today at the link in bio.⁠

We worked with Dr. Colleen of @thecenterforbalancedparenthood for one of our first Content Strategy Sessions, and we couldn't have imagined a better experience! Dr. Colleen is a mom and expert in child development who provides parent coaching and connection. She has a deep understanding of the complex minds of toddlers and young kids and is hoping to spread the word about the magic she can do! ⁠

The Yak Pak has learned so much from Dr. Colleen and we are inspired by her amazing work every single day. Dr. Colleen, it was such a gift to get to know you and give you the tools to help you share your magic with the world. We are so excited to see your business grow!⁠

Can you believe we’re already more than halfway through 2023?⁠

For nonprofits, the middle of the year is the perfect time to start planning your end-of-year fundraising campaign.⁠⁠

An EOY strategy that combines the top three fundraising marketing media—high-production video, email and social media—can help you rock your fundraising goal. Read our new blog to learn more at the link in bio.⁠

The birds are chirping, flowers are blooming, and spring cleaning has begun!⁠

For small businesses and nonprofits, now is the perfect time to freshen up your marketing strategy. One of the best and most budget-friendly ways to do so is with search engine optimization (SEO).⁠

⁠Learn why your website needs an SEO refresh this spring in our latest blog at the link in bio.⁠