The American Migraine Foundation
The American Migraine Foundation (AMF) is a nonprofit that provides free resources and tools to help people with migraine and other headache disorders find support and avenues for advocacy. I was primarily responsible for creating AMF’s monthly social media content, biweekly newsletters and social media, email and web copy for campaigns. I also drafted a few blogs and optimized old blogs for search engines using SEO tactics. See below!
Graphic designer: Maggie Harding
Social Media Highlights
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When your migraine attacks are in sync with the weather forecast, it can feel like having a sixth sense.
Does your migraine ever “predict” the weather? Let us know in the comments before reading our blog on 10 common migraine triggers, including weather at the link in bio.
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While it may take some time, learning to make peace with the realities of migraine can help you find strength and confidence in your journey. And when things get tough, remember Ansam’s message: You are not alone. Help us spread the word by sharing your own migraine story today at the link in bio.
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Did you know? Thanks to their acute sense of smell, migraine service dogs can be trained to detect subtle chemical changes in a person's breath that indicate when a migraine attack is about to occur. Learn how service dogs can act as an early warning system and help their owners stay prepared at the link in bio.
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To lighten the burden of migraine, build a network of people who will have your back along the migraine journey. During this week of #MHAM, educate your family and friends about migraine so they can learn how to better support you and others living with migraine. #GETHEADUCATED and start the conversation with this blog at the link in bio.
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Thunderclap headache is a severe headache that comes out of nowhere and reaches maximum intensity within 60 seconds. While uncommon, these headaches require emergent medical attention as they could be a sign of something life-threatening such as blocked or ruptured blood vessels. Learn about the causes and signs of thunderclap headaches in our new blog at the link in bio.
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Migraine may rob us of a sense of normalcy and can feel isolating at times, but it’s important to remember that you’re not alone. Thousands of people understand what you’re going through and are ready to listen in our Move Against Migraine Facebook group. Join your new team of supporters today at the link in bio.
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No matter where you are in your migraine journey, it’s important to remember that there is always more to learn about migraine–especially when it comes to common myths in the community. Read our blog for a full breakdown on seven myths about migraine treatment at the link in bio.
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The frequency of migraine attacks can increase over time and, in some cases, even progress into chronic migraine. Defined as having 15 or more headache days per month, chronic migraine can force a person to quickly use up all of their paid sick days. This creates a horrible choice for the person to either work through the pain or lose income when they need to take more days off during an attack.
Educating employers about the reality of chronic migraine can help employees seek accommodations and other solutions in the workplace. Use our resource at the link in bio to help your workplace #GETHEADUCATED on #ChronicMigraineAwarenessDay.
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Do you know what distinguishes each phase of migraine? Sign up for this month’s webinar to hear our expert panelists break down the four phases of migraine—prodrome, aura, headache and postdrome—and provide tips for managing symptoms associated with each phase. This is one you won’t want to miss! Register for free at the link in bio.
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It’s commonly believed that things like stress and certain foods (like chocolate) are triggers for migraine. But in reality, these “triggers” may actually be signs that a migraine attack has already started. A new study authored by neurologist and associate professor Dr. Rashmi Halker Singh sheds light on the complex science behind migraine triggers and how they may be confused with symptoms of the prodrome phase of a migraine attack. Learn more at the link in bio.
Migraine Madness Campaign
Migraine Madness is a campaign AMF started in March 2022 to bring awareness to migraine as a disease that comes with many disabling symptoms, not just headache (this is a common misconception). A parody of “March Madness,” it started as a simple bracket voting event on AMF’s Instagram. Participants would vote every weekday on AMF’s Instagram Story for the worst migraine symptom in matchups of two until one symptom was left at the end of the month.
Due to its popularity, AMF brought Migraine Madness back for 2023, this time expanding the polls to its Instagram Story, Facebook Story, LinkedIn Feed and X (Twitter) Feed. AMF also encouraged participants to donate to help fund migraine research and education.
I worked closely on this campaign, writing all the fun captions for voting matchups, posting the polls and bracket updates on every platform and keeping track of all the votes for a fair competition. The 2023 campaign turned out to be an even greater success than the inaugural Migraine Madness–on average, total poll turnout for each matchup was over 500 participants. Check out the campaign below!
Back by popular demand, 16 migraine symptoms are competing head-to-head in our 2nd Annual Migraine Madness Bracket Challenge!
Every weekday, two migraine symptoms will be thrown in the voting ring for the ultimate face-off. Throughout the tournament, cast votes for your worst or most experienced symptoms on our Facebook story, Instagram story, LinkedIn and Twitter feeds to make sure your pick stays in the lead!
The first matchup starts on Monday. Watch our stories and feed to get your head in the game. Let the madness begin!
First comment: Before the madness kicks off, help us fund migraine research and education for these types of symptoms by donating to AMF today at the link in bio.
We love to see all of the voting that took place during the first week of our 2nd Annual Migraine Madness Bracket Challenge! Stay in the game by voting on our migraine symptom matchups during next week’s madness.
We can tackle all these symptoms together with more research and migraine advocacy. Consider making a donation to the American Migraine Foundation to show your support at the link in bio.
This week of Migraine Madness matchups has kept us on the edge of our seats! Which symptom will beat them all? Keep voting next week on all our social pages to maximize your vote!
As we get ready for the final week of madness, help us spread even more awareness about migraine and all its symptoms. Make a donation to the American Migraine Foundation to fund important migraine research and education today at the link in bio.
The Migraine Madness bracket voting has come to an end! And now, what you’ve all been waiting for! The winner of our 2nd Annual Migraine Madness Bracket Challenge is…(drumroll please)…head pain!
Thank you for playing along with us! We hope that Migraine Madness gave you a chance to participate in a bracket that resonated with you. We had a lot of fun hosting this community event and raising awareness for migraine.
Consider making a donation to support migraine research, advocacy and more awareness events just like this at the link in bio.
