General 4 — Emily Pollock

HuHot Mongolian Grill

In my Advertising Campaigns class at Iowa State, my classmates and I were challenged to create an integrated marketing campaign for real-life client, HuHot Mongolian Grill. Our task was to craft strategies that would increase their hiring and retention rates. The class was separated into four student agencies, with each member holding a different role. As the account manager for my agency, Ace Agency, I communicated with the client weekly and directed the campaign from start to finish. At the end of the semester, all agencies presented their campaigns in front of seven judges. My agency is proud to have won second place for our IMC plan, which you can see below along with our presentation and campaign deliverables.